Travelmore

Tone of Voice

Consumer perceptions for holidays is to buy online and save, Travelmore’s main objective was to beat online prices with an added extra of flight and holiday protection and tirelessly get the best price for the consumer.

Our Approach

PurpleSheep developed a clear positioning for Travelmore to correspond with consumer needs within a highly competitive market – we explored from the viewpoint of the consumer


1. booking
2. flight
3. hotel


The abstract circular shapes brought in the elements of the simple process of booking a holiday with Travelmore. The half circles pay homage to the sun and all-round trip factor.


Vibrant colours helped enhance the overall identity and added a cheerful energetic personality.