The project in a nutshell
The NFRN was founded in 1919 and is one of Europe’s largest employers’ associations with over 15,000 independent retailers in membership throughout the UK and Ireland.
Design printed material for NFRN to promote their array of services to their retail members. Work included annual reports and brochures.
– Social Mediaa
– Annual Reports
– Digital Marketing
– Email Newsletter
Tone of Voice
To deliver more engaging content to their customers NFRN requested a new corporate style across their digital correspondence and event engagements including awards ceremonies and presentations that would take place at high profile locations such as the House of Commons.
Their plan was to create a steady increase in membership and attracting more business partnerships with various retail distribution companies such as Menzies, Camelot and Barclays.
PurpleSheep utilised a corporate style for NFRN so their range of services was clear and concise to its existing members and to gain new members without losing their identity.
We approached this by refining the NFRN logo, updating the overall design process of any material being produced and improved the overall marketing communication within the NFRN company.