The project in a nutshell
Discovered is located across National Scout Centres with unique locations in Cavan, Dublin and Waterford.
With over 50,000 members across Ireland and over 100 years’ experience in developing young people, we are ideally suited to support the needs of your students.
PurpleSheep were approached to create a full identity and to also provide a full online experience that captures the ethos of the company.
– Logo/ Identity
– Branding
– Graphic Design
– Website Design
– Responsive Website
– CMS
– Social Media
– Responsive Website
– CMS
– Leaflet Design
– Brochure Design
– Icon Design
– Digital Marketing
Tone of Voice
Discovered main objective is to deliver quality non-formal education through the mediums of Adventure, Environment, Team Challenges and Creative Learning.
PurpleSheep were approached to create a new identity for Discovered, a ever growing community for schools and youth groups. Imagery was requested to be created to highlight the non-formal ethos of Discovered so the tone of voice can be successfully communicated to their target audience.
Our Approach
PurpleSheep created a new identity with the circular design of the Discovered emblem representing a compass for schools and youth outlets. Inset, is a simplified mountain range that depicts the outdoors. The ‘D’ shape has been inspired by a carabiner merged into the circle to form the ‘D’ shape. Thus, hinting at outdoor activities and adventure.
The font uses a condensed style that indicates a confident statement and the supporting strap-line employs a bold exuberant style so the fun aspect can be distinguished. Colours used add excitement to the overall identity so they are fearless and brave in the landscape.
