The project in a nutshell
Choice Finance is a family business established in 1990 that provides Home Collected Loans delivered straight to your door by our friendly local agents.
PurpleSheep were required to design of a new logo/ brand and website for that would represent a new trusting loan company.
– Logo/ Identity
– Graphic Design
– Website Design
– Responsive Website
Tone of Voice
Choice Finance had asked for their brand to stand out from the already competitive market which could be used through out any marketing material they required.
The website requested was to be clean and easy to use with the ability for customers to use a loan calculator to apply for a loan.
PurpleSheep created a brand hat worked in line with Choice Finance’s premium experience ‘easy quick loans’ online to stand out in an already heavily populated finance market. A strong yellow was implemented to indicate a Uplifting and Optimistic brand. The black of the brand adds a sense of authority and security.
A clean and easy to understand website was created so that customers could easily apply for a loan. The use of a custom loan calculator application form allowed users to calculate and apply for a loan quickly.