Choice Finance

Tone of Voice

Choice Finance had asked for their brand to stand out from the already competitive market which could be used through out any marketing material they required. 

The website requested was to be clean and easy to use with the ability for customers to use a loan calculator to apply for a loan.  

Our Approach

PurpleSheep created a brand hat worked in line with Choice Finance’s premium experience ‘easy quick loans’ online to stand out in an already heavily populated finance market.  A strong yellow was implemented to indicate a Uplifting and Optimistic brand. The black of the brand adds a sense of authority and security.

A clean and easy to understand website was created so that customers could easily apply for a loan. The use of a custom loan calculator application form allowed users to calculate and apply for a loan quickly.