McCrory Group required an identity that would give each division its own logo. Colour was used to separate each department, i.e green for the ISS logo shows environmental aspect of the business, indicates stability and growth for McCrory’s clients. A solid font shows strength and robust service. The circle intertwined shows multi-discipline, and the outer circle represents the company as a whole i.e. all services under one roof. The centre shield shape expresses a safeguard solution. The movement of the logo indicates a moderate efficient solution to different types of industries.